In 2025, my partner and I won the inaugural Bold Impact Award through Young Lions, sending us to Cannes. The brief came from Ad Council: to raise Gen Z awareness about Naloxone, a life-saving drug that can reverse an opioid overdose.
Gold House is an organization that celebrates and champions the Asian and Pacific leaders powering tomorrow. Each May, Gold House honors the A100: 100 Asian and Pacific leaders who made the greatest impact on culture and society over the past year. The Young Lions Competition tasked us with raising awareness about Gold House and
the A100.
We were awarded Gold in the print category, and went on to compete in Cannes representing Team USA in 2024.
After winning gold in Young Lions US, we went on to compete in Cannes against 35 other countries. The client for the brief was Unstereotype Alliance, whose mission is to change how men are portrayed in media. They gave us 24 hours to turn around a print, plus supplemental materials. We ended up shortlisting, and being the only team from the US to do so.
