Studies show that weight loss is dependent 80% on diet, and 20% on exercise. 

You read that right. Weight Watchers wants you to quit your gym. 

We’ll place ads near gyms to convince exercisers to leave once and for all.

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We'll challenge people to abstain from the gym for 30 days.

Using #SlimWithoutTheGym, people can share their journey on Twitter.

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With our Treadmill Trade-in program, we'll pick yours up in exchange for a 1-year Weight Watchers membership. 

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There’s nothing worse than running a marathon. We’ll protest.

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