Studies show that weight loss is dependent 80% on diet, and 20% on exercise. 

You read that right. Weight Watchers wants you to quit your gym. 

We’ll place ads near gyms to convince exercisers to leave once and for all.

We'll challenge people to abstain from the gym for 30 days.

Using #SlimWithoutTheGym, people can share their journey on Twitter.

With our Treadmill Trade-in program, we'll pick yours up in exchange for a 1-year Weight Watchers membership. 

There’s nothing worse than running a marathon. We’ll protest.