Women accept compliments only 40% of the time. So, on International Women's Day, we're making accepting a compliment as easy as accepting your coffee order.
Here's how: when a woman orders a Starbucks drink, the barista will type in a compliment to appear on the drink label.
Each compliment will be customized and read aloud when calling out the drink order.
Holiday cups will sport our campaign manifesto.
Out of home ads will tease the activation and drive traffic to store.
Window and menu decals will announce the campaign locally.
Changing the branding from Starbucks green to purple will launch the campaign on social.
When women believe in themselves, everyone wins. App users will be able to send a
compliment to a woman in their life. If she accepts it, both users get a BOGO coupon.