Gerrymandering is the illegal redrawing of district lines to exclude certain voters. For one week before elections, Jimmy John’s will redraw their delivery zones — just like politicians do. Introducing: Jimmymandering.
Out of home ads will spark interest in the issue, alerting sandwich lovers of this promotion.
In-store ads will urge consumers to learn more about the dangers of gerrymandering.
Jimmy John’s wants your voice heard. Sandwich packaging will contain a postage-paid letter to your representative advocating for independent redistricting commissions — or, drawing lines fairly.
Happy voting day! Present a voter sticker to get a free sandwich.