Gerrymandering is the illegal redrawing of district lines to exclude certain voters. For one week before elections, Jimmy John’s will redraw their delivery zones — just like politicians do. Introducing: Jimmymandering.

Out of home ads will spark interest in the issue, alerting sandwich lovers of this promotion.

TransitBusStop.png
TransitBusStop2.png

In-store ads will urge consumers to learn more about the dangers of gerrymandering.

JJInStore1.png
InStore3-1.jpeg
InStore2-1.jpeg

Jimmy John’s wants your voice heard. Sandwich packaging will contain a postage-paid letter to your representative advocating for independent redistricting commissions — or, drawing lines fairly.

SandwichInHand-2.png
Packaging-01Textured.jpeg

Happy voting day! Present a voter sticker to get a free sandwich.

IVoted.png