A bus is the slowest way to get anywhere. But around the holidays, maybe that's a good thing.
We'll make sponsored Instagram stories to catch millennials headed home this year.
Out of home ads will romanticize the journey over the destination — which could be your parents' basement.
Using #TakeTheLongWayHome, we'll host a Twitter contest to see whose family is the craziest. Winners get their trip home moved up a day early.
Expect the best, and prepare for the worst. Greyhound will partner with BetterHelp, an online family therapy service for passengers to use en route.