A bus is the slowest way to get anywhere. But around the holidays, maybe that's a good thing.

We'll make sponsored Instagram stories to catch millennials headed home this year.

Out of home ads will romanticize the journey over the destination ⁠— which could be your parents' basement.

Using #TakeTheLongWayHome, we'll host a Twitter contest to see whose family is the craziest. Winners get their trip home moved up a day early. 

Expect the best, and prepare for the worst. Greyhound will partner with BetterHelp, an online family therapy service for passengers to use en route.

Awarded Best of Quarter