Gain Scent Blast fights the strongest of stenches. Designed for sanitation worker uniforms and firefighter suits, your sweaty gym clothes don't stand a chance. 

Along with a repackaging, we designed a workout challenge using the product itself. Nominate your friends with the hashtag #GainzChallenge.

Anywhere is a gym if you're strong enough. Laundromats have out of home ads featuring pull-up bars and weight racks of product. 

​If anyone knows how to Get Gainz, it's The Rock — a natural celebrity partner.