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COPYWRITER
Gain Scent Blast fights the strongest of stenches. Designed for sanitation worker uniforms and firefighter suits, your sweaty gym clothes don't stand a chance.
Along with a repackaging, we designed a workout challenge using the product itself. Nominate your friends with the hashtag #GainzChallenge.
Anywhere is a gym if you're strong enough. Laundromats have out of home ads featuring pull-up bars and weight racks of product.
If anyone knows how to Get Gainz, it's The Rock — a natural celebrity partner.
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